Fuelling competition in the Indian mid-size car market, Mahindra-Renault on Tuesday unveiled 'Logan' - an entry-level no frills sedan - with prices starting at Rs 4.28 lakh for the base petrol variant.
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The car, sold under the Mahindra-Renault badge, will see a rebranding exercise and be manufactured and distributed by M&M alone.
The two petrol models of the Logan are priced between Rs 428,000 and Rs 644,000, while its diesel model's price range is Rs 547,000 to Rs 651,000. The range overlaps the pricing of the premium hatchbacks as well as of mid-size cars.
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Car maker Mahindra Renault on Wednesday launched the limited edition of its passenger car Logan in the country, priced between Rs 500,000 and Rs 715,000 (ex-showroom New Delhi).
Mahindra had bought Renault's 49 per cent stake in the troubled Mahindra Renault Private Ltd, while gaining limited autonomy to the Logan sedan, in an effort to turn around the loss-making company.
The Mahindra-Renault joint venture had about 110 dealers across India.
Just over a year after breaking up its joint venture with Renault, Mahindra & Mahindra on Monday said it has renamed the 'Logan' sedan as 'Verito', thus completely dropping the French automaker's badge from the entry level sedan.
Mahindra & Mahindra on Wednesday announced a 125 million Euro joint venture with French auto major Renault which will see the launch of mid-size 'Logan' in India by the first half of 2007.
'The Triber, which sits between the Kwid and the Duster in the Renault portfolio, is an affordable option for those who have their sights set on a multipurpose vehicle and want to get something different from, say, a Maruti Suzuki Ertiga,' says Pavan Lall.
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Mahindra-Renault, a joint venture between Mahindra & Mahindra and Renault, plans to source engines from the French firm's proposed plant in Chennai as it looks to increase localisation of its sedan Logan.
Carmakers seem to be driving in the right lane with their new models, with three of the new launches - Maruti Swift diesel and Mahindra Renault Logan as well as GM's Chevrolet Aveo U-VA - finishing on the top of their segments in a customer satisfaction survey.
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Carmaker Skoda India has decided to price Fabia, the hatchback it plans to launch at the Auto Expo in January, in the range of Rs 5-6 lakh.
A day after leading car makers Maruti Suzuki and Hyundai Motor decided to cut vehicle prices in the wake of a reduction in taxes, Mahindra Renault on Tuesday said its Logan sedan will be offered at a discount of Rs 60,000.
Renault is also mulling a new small car, their sixth model in the country, to be introduced by 2013 or 2014.
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The French carmaker wants to erase the Logan memory by opting for a premium play before going down the value chain.
The 51:49 JV, owned by M&M and Renault in that order, manufactures the Logan, a mid-sized sedan from a facility based in Nashik.
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Renault, which has a joint venture with M&M that sells entry level sedan Logan, has been a subject of speculation over its relationship with the Indian partner and declining sales of the car had put a question mark over the future of the JV -- Mahindra Renault Pvt Ltd, in which the French firm has 49 per cent stake.
Despite the car having a very low localisation level of around 50 per cent, as the engine and transmission is imported into the country, M&M says the reduction has been a result of rationalisation efforts undertaken by the company at its plant in Nashik.
Mahindra Renault on Thursday announced the launch of two new variants of its Logan models, one each in petrol and diesel.
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